A Digital Storytelling Case Study with Rocky Mountain Adaptive

by | Jan 12, 2023 | Case Study, Digital Storytelling

Kristy Wolfe Stories - Digital Storytelling Case Study - Rocky Mountain Adaptive 1 hero

A Digital Storytelling Case Study with Rocky Mountain Adaptive

Kristy Wolfe Storytelling - Client - Rocky Mountain Adaptive (RMA)

Removing Barriers Transforms Lives & Creates Lasting Legacy

Before creating its digital stories, Rocky Mountain Adaptive was seeking a powerful tool in stakeholder communications and advocacy. Creating digital stories added dimension to their marketing and communications strategies and allowed them to connect with their stakeholders in a deeper, more meaningful way.

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When founder, Jamie McCulloch, shared the inspiration behind Rocky Mountain Adaptive (RMA) and how they remove barriers to participation in mountain sports, their origin story became an impactful visual asset. Participate, Learn, Excel: The Origin Story of Rocky Mountain Adaptive outlined the organization’s vision and mission and their belief that “…mountain sport and recreation positively impacts physical and mental wellbeing and should be available to everyone.” This digital story has created meaningful connections with their Board, their staff, sponsors, donors, volunteers and supporters.
A single digital story can celebrate a milestone, document a complex personal experience, or create a legacy. When a collection of digital stories is created and shared, the impact can have a ripple effect on stakeholders, employees, and end users alike, revealing a full picture of the organization and its impact to the world.
Melanie Birch’s story Skiing Uphill is one of hope, based on her seven-year-old daughter Ella’s adaptive ski lessons with RMA. Ella’s journey with Rett Syndrome and her experience with RMA is part of the organization’s collection of digital stories and exemplifies the impact the organization is having on the community.

Recently, a newly diagnosed family wrote to Melanie and said, “We are at the start of our journey and stories like yours fill me with hope and strength for the journey ahead. There’s heartbreak of course but there’s more hope.”

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Ideally, your organization’s unique collection of stories will represent all the different stakeholders who are involved in your organization. The final content can be used across multiple platforms in a variety of ways, resulting in a collection of digital stories that move people to action.

“It was an absolute pleasure working with Kristy. It started with the main objective of creating a story that educated people on why our charity was founded. The process of creating the story was more personal with Kristy’s empathy, professionalism, and awesomeness. The whole project was a positive experience on many levels and far exceeded expectations. I recommend this opportunity to partner with Kristy and tell your story.”

Jamie McCulloch, Founder of Rocky Mountain Adaptive

Connect with Kristy

Contact Kristy to explore how your organization can enjoy similar breakthrough results by creating your own digital stories.
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